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Research papers

Future media trends 2015

The exciting question for the future is how revolution in technology meets evolution in human behaviour. With the study Future Media Trends we focus on the evolution of human behaviour: A theoretical framework for understanding this change is the...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Bernhard Engel, Natalie Beisch
May 7, 2009
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Citation

Engel and Beisch (2009a, May 07). Future media trends 2015. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-media-trends-2015


Research papers

Key performance indicators in the multi media environment

This paper provides an experimental design, where the calculation methods for the different media are used for all media and then compared. In this multimedia world, it is practical to have more key performance indicators available in order to...

Catalogue: Worldwide Multi Media Measurement 2006
Author: Bernhard Engel
June 4, 2006
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Citation

Engel, B. (2006a, June 04). Key performance indicators in the multi media environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/key-performance-indicators-in-the-multi-media-environment


Research papers

Pre-testing technological developments and their market introduction

Often a client comes to a research institute with questions that can only be answered by leaving well-trodden paths, being creative and designing a new composition of market research tools. This happened in April 2002 in Germany when the client, ZDF,...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Author: Bernhard Engel
June 18, 2004
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Citation

Engel, B. (2004a, June 18). Pre-testing technological developments and their market introduction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pre-testing-technological-developments-and-their-market-introduction


Research papers

Effect of short time viewing patterns on ratings and shares

There is a special type of convergence between TV and the Internet. With an increasing number of channels the process of search in TV becomes more similar to the process of search in the Internet. The criterion of 'stickiness' therefore becomes more...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Bernhard Engel
June 9, 2002
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Citation

Engel, B. (2002a, June 09). Effect of short time viewing patterns on ratings and shares. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effect-of-short-time-viewing-patterns-on-ratings-and-shares